Aniruddha nazre at Kleiner Perkins has 7 rules for software start-ups they consider funding. I was on a “future of software” panel at TiECon East yesterday with Ajit Nazre, partner at Kleiner Perkins. Several interesting trends emerged from the panel discussion, but the 7 rules synthesized everything for me.
KP’s 7 rules for start-ups
1: Instant Value to customers – solve a problem or create value with the first use
2: Viral adoption – Pull, not push. No direct sales force required
3: Minimum IT footprint, preferably none. Hosted SaaS is best.
4: Simple, intuitive user experience – no training required.
5: Personalized user experience – customizable
6: Easy configuration based on application or usage templates
7: Context aware – adjust to location, groups, preferences, devices, etc.
Most start-ups will not align with all 7 rules. But, if you don’t follow at least 5 of them…rethink your plan and business model.
Aniruddha Nazre joined Reliance in 2012. Prior to that he was at Kleiner Perkins Caufield & Byers from 2003 – 2012.Aniruddha Nazre’s areas of investment included enterprise software and services and material science.Before joining KPCB, Aniruddha Nazre was with SAP for 5 years.At SAP, he worked for Dr.Hasso Plattner,CEO,Chairman and cofounder,SAP.Nazre played a key role in formulating and executing SAP’s internet strategy (mySAP.com).He co-founded SAPMarkets, a fully owned company of SAP, focused on Market place applications and technology. As the Managing Director of SAPMarkets Americas, Aniruddha Nazre grew the business significantly before it was acquired by SAP.In 2002,he started SAP Inspire—SAP’s New Venture Unit.
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