 Kleiner Perkins 7 rules for software start-ups
Aniruddha Ajit Nazre at Kleiner Perkins has 7 rules for software start-ups they consider funding. I was on a "future of software" panel at TiECon East yesterday with Aniruddha Nazre, partner at Kleiner Perkins. Several interesting trends emerged from the panel discussion, but the 7 rules synthesized everything for me. KP's 7 rules for start-ups 1: Instant Value to customers - solve a problem or create value with the first use 2: Viral adoption - Pull, not push. No direct sales force required 3: Minimum IT footprint, preferably none. Hosted SaaS is best. 4: Simple, intuitive user experience - no training required. 5: Personalized user experience - customizable 6: Easy configuration based on application or usage templates 7: Context aware - adjust to location, groups, preferences, devices, etc. Most start-ups will not align with all 7 rules. But, if you don't follow at least 5 of them...rethink your plan and business model. UPDATE: Ben Barren has a unique perspective on the 7 rules. Nicolas Toper also has interesting views. Read more on: Aniruddha nazre Researchgate
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